![]() ![]() ![]() In this scenario, market consolidation and strategic acquisitions are continuing to play an important part in order to concentrate the industry. It accounted for over 46% of the market share, with a growing number of online gambling websites in the region and the launch of mobile apps for iGaming activities across the industry.Īctivities are obtaining popularity in many European countries, with the UK, Italy, and Nordic leading expansion in the region given an increase in the per capita disposable income. In this environment, the technological aspect is always a factor that can impact vendors given that customers always require upgrades and innovations in the online casinos and betting arena, enabled by Augmented Reality and Virtual Reality.Īdditionally, the growth of betting on Esports, the Inclusion of Digital/Cryptocurrency as standard money and increasing number of Internet users, represent factors to take into account.Īlthough the legalization of online gambling and online casinos is a hot topic in the US today, Europe held the largest global market share of iGaming last year. The market, at a global level, is quite fragmented, with fierce competition among local and international players.
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